Handelsblatt: Rothbaum in the Smart Factory special edition
On September 18, 2025, Handelsblatt published an article by Rothbaum about the smart factory. Philipp…

FAIR
We will once again be represented at LogiMAT in Stuttgart from March 24 to 26 – in two ways: with our own stand in Hall 4, Stand C18 and as a co-exhibitor at the joint SYNAOS stand in Hall 8, Stand B61. Trade visitors will be able to gain practical insights into innovative logistics solutions through live demonstrations and selected use cases, as well as engaging directly with our experts.
Are you also at LogiMAT? You are welcome to arrange a personal appointment with us on site. Send us a short message and we will get back to you with an appointment suggestion.
Rothbaum views logistics as a holistic task that links all company processes. Together with you, we identify optimization potential along the entire logistics strategy and implement it in a practical manner. The logistics approach ranges from the selection of suitable systems and in-depth process analysis to the long-term, strategic alignment of logistics as a success factor for your company.
In hall 4 at stand C18, the focus will be on process mining and system selection for warehouse management systems (WMS) and transport management systems (TMS) . Fast and efficient logistics and warehouse management processes provide a decisive competitive advantage, especially in the manufacturing environment. In this context, a suitable TMS optimizes transport management for on-time and cost-effective deliveries and creates transparency throughout the entire supply chain. A powerful WMS in turn controls the processes via standardized interfaces. This ensures transparent and efficient processes in the context of production supply or spare parts shipping.
The analysis of data from the WMS forms the basis for the targeted use of process mining and enables efficient and sustainable optimization of operational processes and can result in noticeable cost savings. Since production and logistics processes are usually very specific, as a Celonis Gold Partner we develop individual operations-related data models tailored to customer requirements. In live demos, we show the specially developed Celonis apps for improving processes in SAP EWM and for sustainability in operations and production optimization.
As a plug-and-play solution, our Celonis apps can be used directly in operations. For example, they give companies 360° transparency of their delivery processes as well as their waiting and transportation times. Many of our customers are already using the functionalities to monitor and control their operational areas.
Dr. Clemens Wolf, Head of Digital Operations
We will also be co-exhibiting at the SYNAOS joint stand in the Interoperability Arena in Hall 8, Stand B61. There, state-of-the-art intralogistics solutions will be presented live in interaction. The focus of the hub is on the cross-manufacturer interoperability of hardware, software and infrastructure. This ranges from mobile robots and loading systems to intelligent orchestration. In this environment, we present our service portfolio in the areas of logistics, warehouse and factory planning. Our focus is on warehouse robotics, automation and mobile applications in the warehouse. This is complemented by future-oriented factory and logistics concepts for logistics centers and production sites. With the help of visTABLE®, we also demonstrate how an optimal warehouse and factory layout can be developed digitally.
Efficiency, transparency and sustainability form the foundation of our work. By combining state-of-the-art technologies, data-driven analyses and holistic process planning, we support our customers in sustainably optimizing their processes and creating real added value along the supply chain.
Philipp Carl, Head of Logistics
LogiMAT is an international trade fair for intralogistics solutions and process management. Every year, around 1,500 exhibitors from all over the world present products and services related to the optimization of internal logistics processes and material flows. LogiMAT thus offers a platform for decision-makers and experts from various industries to exchange information on solutions for current and future challenges.
We will send you a ticket code for a free entry ticket to LogiMAT. You are also welcome to make an appointment with us directly!
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