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Success story
Searching for a location for a new production facility
Systematic selection of a future production site in a brownfield approach to multiply production capacity
Planet A Foods’ innovative cocoa-free chocolate product solves both the problem of sustainability and price volatility compared to conventional chocolate. In order to meet the strong demand for the product, a new production site is being sought that will increase the current production capacity in Pilsen (CZ) many times over. The choice of location and layout of the factory is essential for Planet A Foods to be future-proof.
The collaboration with the Rothbaum team was not only professional and goal-oriented, but also demonstrated the necessary pragmatism that we need in a dynamic start-up.
Michael Hampel, Head of Supply Chain
Plantet A Foods
- Planet A Foods GmbH is an up-and-coming food tech start-up based in Munich.
- The company was founded in 2021 and has established itself as one of the fastest growing players in the field of sustainable food ingredients.
- The innovative product of cocoa-free chocolate is in great demand and promises considerable growth in the future.
Services
- Definition and weighting of location factors
- Selection of suitable regions for a location that is optimally integrated into the supply chain network
- Identification and evaluation of locations in a two-stage process (longlist and shortlist)
- Planning and conducting site visits to favored locations
- Development of a recommendation for action for the TOP 3 locations
Results
- Ten regions along the Rhine-Main region were examined and 112 locations analyzed.
- Based on jointly developed criteria, a shortlist of 9 locations was developed, 5 of which were visited.
- The recommendation for a location with two alternatives was presented in a comprehensible and transparent manner.
- A roadmap lists the further steps required until production is ramped up.
Project description:
The great success of the innovative cocoa-free chocolate product also puts the company under great pressure to meet the strong demand. The rapid realization of a multiplication of the production capacity is a necessary development for the company. Despite high time pressure, the right choice of future location is an extremely important decision, as it is the most capital-intensive investment in the company’s history for Planet A Foods.
Procedure
The development and definition of criteria for the future location and the buildings ensured that a quick and efficient search could then be carried out.
After determining suitable regions along the Rhine-Main region, a two-stage process was used. In the first stage, a longlist of 27 locations was determined. In the second stage, 9 locations were identified for the shortlist, 5 of which were visited and intensively examined.
The recommendation for action was therefore based on the data evaluation of the documents as well as on the impressions gained during the site visits.
Results
Based on the location criteria, 10 regions were initially identified as potential candidates for a new location. A comprehensive data analysis was built up from 112 exposés on locations. This data basis enabled the decision-makers at Planet A Foods to quickly identify suitable locations together with Rothbaum.
The site visits have supplemented the data basis and provided additional important information for each site. The planning and preparation for the actual site visit is an important part of this. From the large amount of information that is recorded during a site visit, the summary and evaluation is also a necessary step for the subsequent recommendation for action.
As a result, a comprehensible recommendation for action was developed for Planet A Foods. In addition to a main recommendation, two locations were recommended as alternatives. A roadmap shows the necessary subsequent steps that need to be taken before the new site can be put into operation and production can begin.
Rothbaum’s structured approach and focus on results were particularly helpful in the project work, which quickly led to results with added value.
Stefan Rost, Chief of Finance
Steffen Winterhoff
Manager
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