
Digital Operations
Consulting for digital transformation
Holistic digital transformation with experienced consulting
Digital supply chain, smart factory, Industry 4.0: all these buzzwords describe different facets of the measures that we can summarize under the umbrella term “digital transformation”. However, the individual terms are very general and vague – and yet they only describe individual aspects of the overall concept. Above all, however, the specific benefits of digitalization projects are not apparent from these buzzwords. Yet a well-executed digital transformation offers enormous potential – and is increasingly becoming a decisive competitive advantage in many industries. Rothbaum offers comprehensive digital transformation consulting to support companies in the strategic realignment and implementation of innovative technologies.
Practical and targeted advice from the digitalization strategy to implementation
The key to successful implementation lies in two central success factors: on the one hand, a strategic perspective that enables coordinated and meaningful measures in all areas of work. And on the other hand, practical implementation that supports your specialists in their work and solves real challenges and problems. Using concrete measures and examples of implementation, the necessary transformation process can also be better explained to your employees, fears and concerns can be addressed and turned into enthusiasm.
Our holistic approach enables you to tap into the potential of digital transformation and use it sustainably. Our digital transformation consulting not only provides you with a clear strategy, but also practical support during implementation. In this way, we ensure that all steps are harmoniously coordinated and effectively implemented. Our practical consultants use their expertise from numerous projects in production, logistics and supply chain to reconcile even apparent opposites and achieve tangible and measurable success for your company.
Digitization check
A map of the status quo provides orientation for the further transformation
Of course, digital transformation is no longer starting from scratch in virtually all companies. On the contrary: in most cases, there have already been more or less successful transformation processes in various departments. However, these processes were often not clearly documented or not collected centrally. And do the resulting processes mesh well?
All too often, no one has a good overview of the different degrees of digitalization in different areas and processes. As a result, the potential of the transformation is not fully exploited. Instead, the effects fizzle out in isolated solutions or in stand-alone interfaces to external tools.
In order to gain an overview of the current state of digitalization in your company, we examine all departments and processes in terms of the digital solutions used. This allows us to map your current digital system landscape, evaluate the tools used and compare them with current industry standards. In this way, you gain a transparent overview of your digital solutions and interfaces – and immediately see which interfaces are missing or can be optimized. The perfect foundation for a profitable and sustainable digital transformation!
Our service packages:
- Creating a uniform understanding of digital transformation
- Making the status quo of your digitalization transparent
- Identify and document interfaces
- Ensure alignment with industry standards
Your benefit:
- Transparent report on the digital system landscape of your operations
- Evaluation of your existing digital solutions
- Comparison with current industry standards
- Foundation stone for a holistic digital transformation

Dr. Clemens Wolf
Manager Digital Operations
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Would you like to digitally transform your business processes? Send me your message and I will get back to you as soon as possible.
Digitization strategy & business model
Overarching mission statement for a targeted digital transformation
Naturally, you want to tackle your digital transformation quickly. This is one of the reasons why some companies start at different points at the same time. However, the individual divisions often only ensure that the solution they choose meets their own requirements. It is not always reliably and holistically aligned with the system landscape of the other business areas – and this ultimately leads to major inefficiencies or even problems in the overall process.
It is therefore important for a successful transformation that the solutions in all areas are coordinated with each other – and that all digitalization projects in your organization work towards an overarching goal – your digital strategy. We develop your digitalization strategy together with you in workshops in which all key stakeholders are involved. Rothbaum’s experts provide you with tailored advice on digital transformation to optimize your processes and create sustainable competitive advantages. To do this, we draw on our many years of consulting experience and also present best-practice approaches from other companies in your industry to provide you with guidance.
On this basis, we review your current business model together and optimize it where necessary in line with the requirements of the digital business world. This also includes a holistic initial data strategy that will equip you for the use of modern technologies such as process mining, machine learning or AI in the future, enabling you to generate decisive competitive advantages.
Our service packages:
- Develop a tailor-made digital strategy for your company
- Align strategy precisely to the needs of your customers
- Consistently developing your business model digitally
- Define initial data strategy as a prerequisite for advanced analytics
Your benefit:
- Target image for digital transformation as a guideline in all sub-areas
- Insights into best practice strategies of other companies
- Digital business model – adapted to the challenges of a digital world
- Future-proof data strategy as a foundation for the sustainable use of modern technologies
Use Case & Roadmap
Small steps on the way to great digital success
Depending on your level of digital maturity, we derive specific measures in line with the digitalization strategy developed: How can we improve your responsiveness, how can we better connect your business areas digitally? The digital adaptation of your business models also plays a role in these decisions. All steps are evaluated and prioritized in order to develop a realistic digitalization roadmap for your entire company.
As with other major change projects, the choice of initial measures has a major impact on your company. It is therefore important to prepare your employees for the upcoming changes, to explain the bigger picture – and to ensure rapid approval through visible successes. In this way, you can also benefit from your employees’ many years of expertise in these times of change. We are also happy to support the introduction of new systems with suitable qualification programs. With our cross-industry project experience, we are happy to guide you through this exciting and challenging implementation phase. Our digital transformation consulting helps you to take the right measures at the right time and to design your roadmap in such a way that it takes all areas of your company into account and ensures efficient implementation.
Our service packages:
- Derive concrete measures that bring you closer to your target image
- Develop a roadmap that enables a coordinated approach in all areas
- Supporting change management as part of the digital transformation
Your benefit:
- Tailor-made catalog of measures for your digital transformation
- Roadmap to achieve your goals in the best possible way
- Transparent and coordinated approach in all areas of your operations
Software selection
A far-reaching understanding of processes leads to the ideal system
Every decision in favor of a software solution has far-reaching consequences, and not just financial ones. Which ERP, WMP or PPS system you choose has a direct impact on the work of many employees and also on future software decisions. Above all, however, the decision is particularly complex if you do not yet have a complete picture of the process landscape in all departments; the increasing number of solutions – highly individualized industry solutions as well as easily expandable standard solutions – does not make the overview any easier.
As independent consultants with many years of experience, we can support you in selecting the software systems that fit your processes exactly and harmonize perfectly with each other. Together with your key users, we record the core processes, define the future target state according to your digitalization strategy and roadmap and finally collect all the requirements for the systems in order to create a suitable tender.
On this basis, we then identify potential system providers who present their various solutions to you in workshops. And, of course, we help you to classify the impressions from this process so that you can then select the ideal solution for your company.
Our service packages:
- Define the actual and target states of the core processes in several workshops
- Create requirements documents
- Identify possible system candidates
- Accompanying the selection process
- Derive recommendations for action
Your benefit:
- Experienced support through the selection process with industry, process and technology expertise
- Overview and documentation of your core processes in the company
- Hands-on demonstration of possible solutions under defined and comparable framework conditions
Implementation support
Practical, goal-oriented project management to implement the digitalization strategy
Digitalization can lead to major changes, particularly in production and its direct environment, which can cause anxiety and uncertainty among the workforce. They may not yet be able to imagine working digitally. This naturally makes the introduction of new technologies more difficult and causes unrest in the teams.
In addition, such transformation processes often require external service providers to support the implementation of software, for example. However, their expertise is often limited to technology – they have little concrete knowledge of your industry and therefore often do not understand which processes they are currently digitizing and how they are connected to each other.
Our experienced consultants will be happy to support you in this transformation as practical guides. Our industry and process knowledge not only allows us to address your employees in such a way that they can reduce their fears and we can solve any problems together. We also explain the processes and tasks to the external service providers in their own language so that they can implement them correctly. By having our consultants take on such interface functions in your digital transformation, we guarantee you targeted project implementation that involves the entire workforce.
Our service packages:
- Supporting the change process for a holistically accepted digital transformation
- Guiding and controlling external implementation houses
- Ensure correct implementation of the contractually agreed services
- Targeted project management by industry and process experts
Your benefit:
- On-time, on-budget implementation of digitization projects
- High level of staff acceptance for the successful digitalization of your company
- We keep your back free so that you can continue to concentrate on your day-to-day business
Using lighthouse projects as catalysts
Using the latest technology trends – in customized use cases
What is just a trend, what is really a solution? New technologies are often very present in the media. However, for many entrepreneurs it is often not immediately apparent whether and how these technological trends can really be of use in their own company and generate added value there.
In addition, the jungle of technical solutions is now so diverse that it is almost impossible to maintain an overview or even select the right tool for your own goals. However, some trends do offer opportunities: they not only offer direct added value, but are also suitable as lighthouse projects that can be used to demonstrate what is possible with a successful digital transformation. In this way, they can become catalysts for further, targeted changes.
Our digital operations experts are well informed about the latest technology developments and advanced analytics trends. This enables them to work with you to identify suitable use cases and determine the added value of the technology in specific cases. We show you whether and which solution is really right for you and support you in communicating the success internally in a transparent manner.
Our service packages:
- Jointly identifying and evaluating use cases for new technologies
- Demonstrate the benefits for a specific business case before a technology is introduced
- Introduce technology and communicate the success of the implementation internally
Your benefit:
- Insight: Understanding current technology trends and identifying fields of application
- Transparency: No introduction of a new technology without independently determined benefits
- Implementation: Use case, business case and implementation all from a single source – developed and supported by industry experts
What does digital transformation mean?
The term digital transformation is used to describe the fundamental restructuring of the entire value chain and corporate structures with the use of digital technologies.
This definition includes the gradual automation of existing business processes as well as the possible flexibilization of production processes, for example.
Digital transformation consulting helps to shape this transformation in a targeted manner and ensure that digital technologies are effectively integrated into all company processes.
What are the benefits of digital transformation?
The digital transformation gives companies new opportunities to react quickly and flexibly to changing situations – whether it’s a sudden change in demand for certain products or changes in the supply chain.
Our digital transformation consulting at Rothbaum ensures that digital transformation is not just a buzzword, but brings concrete success for your company.
What is the difference between digitalization and digital transformation?
Digitalization” usually refers to the use of specific digital technologies to automate or simplify certain processes. “Digital transformation” is more far-reaching and holistic: it describes the transformation of all of a company’s processes and structures.
The aim is to ensure that all departments and processes are well integrated, particularly through the use of digital technologies, and can react flexibly to changes. This means that existing resources are used more sparingly and effectively.