Zwei gelbe Industrieroboterarme in einer Fabrikumgebung mit überlagerten Symbolen für Vernetzung und Industrie 4.0

NEWS

Handelsblatt: Rothbaum in the Smart Factory special edition

Rothbaum on the topic of Smart Factory: Article in the special edition of Handelsblatt

On September 18, 2025, an article by Rothbaum entitled “More than technology: How processes, systems and people are becoming a smart factory” was published in B2B Special edition published in the Handelsblatt. The publication is aimed primarily at decision-makers in German production companies who want to modernize their factories and make them more efficient.

Many manufacturing companies invest in new systems, but data silos, a lack of integration and unclear processes often prevent sustainable success. In this interview, Philipp Kappus, Partner at Rothbaum, explains how the smart factory is becoming a reality with a focus on business value and a holistic approach.

More than technology: How processes, systems and people are becoming a smart factory

Why do manufacturing companies often fail on the road to the smart factory?

A typical stumbling block is that investments in automation and new IT systems are made too selectively. Those who rely solely on technical solutions without considering the interlinking of processes, systems and data flows are taking a big risk. Management is often unaware of the actual benefits of the Smart Factory, making it difficult to justify the expense without a clear business value. It is crucial to understand the factory as an overall system, integrate employees and clearly define interfaces. Otherwise, digitization will remain piecemeal.

What role do MES and ERP systems play in a successful smart factory?

ERP and MES form the central bridge between the store floor and business processes. These are supplemented by other systems such as machine data acquisition, warehouse management systems and IIoT platforms. Grown structures and isolated solutions with large amounts of data have increased complexity in recent years. The great added value comes from the seamless integration of all data sources: It creates end-to-end transparency, greater efficiency and lower costs. This also makes the business value tangible. We support companies on their way to well-founded management decisions and sustainable competitiveness.

What is more important: technology or processes – and what does this look like in practice?

Both play a central role: technology only works if processes are thought through end-to-end, clearly defined and can be mapped digitally. The basis is formed by stable and harmonized processes, supplemented by the right IT landscape. A lean philosophy as a basis helps to avoid unnecessary complexity, but should always fit the respective organization. The smart factory is a means to an end in order to reduce costs and increase quality and flexibility – in other words, to create real business value.

The biggest challenge lies not in the technology, but in how companies adapt their processes and employees to the change.

Philipp Kappus, Head of Production

  

Which partners and ecosystems are crucial for success?

Successful smart factory projects thrive on partnership-based collaboration along the entire value chain, both internally and externally. Through the targeted use of experts and a strong network of technological and methodological partners, individual solutions can be precisely implemented and permanently anchored. In this way, the Smart Factory is developing into a strategic lever for measurable and sustainable business success.

About the special edition in the Handelsblatt

On September 18, the annual B2B special edition was published in the German Handelsblatt. This consists of 20 pages on the topic of Smart Factory and, with 580,000 readers, is considered the publication with the widest reach on the German market in this area.

Portrait of Philipp Kappus.
Philipp Kappus

Senior Manager Production

Talk to me!

Are you planning the next step towards the Smart Factory? Then please send me a message. I will get back to you as soon as possible.

    You might also be interested in

    Dr. Clemens Wolf vor einem Bildschirm auf dem die Celonis App zu sehen ist.
    12. Jul 2023 | Fairs & Congresses, Lectures
    DIGITAL FUTUREcongress with presentation on process mining

    Rothbaum will be exhibiting at the DIGITAL FUTUREcongress on September 28. Dr Clemens Wolf will…

    Learn more

    The picture shows a laptop and icons on the subject of further education
    4. Feb 2026 | News
    ifm Academy partner trainings

    Find out more about our webinars on process optimization, factory planning and supply chain management.…

    Learn more

    Header image for the news article Rothbaum in the BME Logistics Study 2024
    5. Dec 2024 | News
    Rothbaum in the BME Logistics Study 2024

    Rothbaum gives an interview in the BME Logistics Study 2024 with impulses for resilient risk…

    Learn more

    Talk to us!

    Do you have a specific project inquiry or questions about our services or Rothbaum? Then send us a message and we will get back to you as soon as possible. We look forward to the exchange.