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Supply Chain

Supply chain strategy – creating sustainable supply chains

Strategic design framework for your supply chain

The supply chain strategy is the central nervous system of your value creation processes. The factors that can affect your supply chain are numerous: from bottlenecks in logistics to singular events – be it natural disasters or pandemics – to geopolitical changes and changing market conditions.

All of these events threaten the stability of a sustainable supply chain. It is therefore important that you create robust and efficient structures, processes and systems for your company that use new information technologies to ensure that your supply chain is organized flexibly and sustainably. A strategic consideration of these issues must therefore be part of your management strategy. We develop differentiated solutions tailored to your needs for all these current and future challenges in your supply chain and support you in securing your operational success in the long term with a sound supply chain strategy.

Strategy comparison

Embedding the strategy correctly

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Segmentation

Address market segments specifically

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Operating Model

Strategy becomes reality

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Risk management

Keeping implementation risks under control

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Sustainability

Combining ecology and economy

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Digital Supply Chain

Recognizing and exploiting technological opportunities

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Strategy comparison

Strategically align your supply chain correctly

In order to organize your supply chain in a truly effective and cost-saving manner, it must therefore be aligned as closely as possible with the goals and requirements of your company. We approach this state by recording the current status of your supply chain for you, identifying the requirements of the market and competition and then aligning these with your general corporate strategy and specific functional strategies.

Based on this research, we can then work with you to develop a clear picture of the future for your supply chain strategy.

Service packages

  • Record the status quo of your supply chain
  • Analyze corporate and functional strategies
  • Identify market and competitive requirements
  • Derive a target picture for your supply chain

Your benefit:

  1. You analyze the status quo of your supply chain organization
  2. You ensure the strategic development of your supply chain
  3. You create a clear picture of the future for your organization
Portrait of Kai Philipp Bauer, Managing Director at Rothbaum
Dr.-Ing. Kai Philipp Bauer

Senior Manager Supply Chain Management

Talk to us!

Would you like to develop a tailor-made strategy for your supply chains or optimize your supply chain strategy? Then please send me your message and I will get back to you as soon as possible.

    Segmentation

    Individual supply chain optimization strategies for your market segments

    Each market segment has different requirements for a sustainable supply chain – and therefore also requires different supply chain strategies. We first analyze the requirements of your customers and market segments together with you and then work out which strategically relevant segments can be found in your supply chain.

    We can then develop individual segment strategies that are in line with your global supply chain strategy.

    Service packages

    • Analyze customers and markets in a differentiated way
    • Summarize homogeneous customer and market segments
    • Identify strategically relevant elements of the supply chain
    • Deriving individual strategies from global supply chain strategies
    • Define differentiated segment strategies

    Your benefit:

    1. You implement your SCM strategy in every segment
    2. You create specific targets for all areas of the supply chain

    Operating Model

    Successfully implementing supply chain strategies in practice

    A strategy alone does not lead to success, it must also be realistically implementable. We therefore use an operating model with which we translate the developed segment strategies into concrete action steps and targets.

    This results in robust implementation measures that match the strategy and supply chain. These measures often make it necessary to make changes to your working methods and organization. We work with you to shape this change and systematically support you in its implementation.

    Service packages

    • Planning the implementation of the supply chain strategy
    • Develop and proactively implement measures
    • Shaping organizational change
    • Making success measurable

    Your benefit:

    1. You consistently implement your supply chain strategy
    2. They provide detailed, specific implementation steps
    3. They generate acceptance for the change

    Risk management

    Proactively counteracting implementation risks

    Successful strategies are robust – they can still be used in unforeseen circumstances. They also offer enough leeway to react to crisis situations and new challenges.

    In order to make your supply chain strategy robust, we identify potential risks at an early stage. We then use scenario techniques to evaluate possible effects and develop suitable countermeasures. All of these aspects are then incorporated back into the overall strategy.

    Service packages

    • Identify risk factors
    • Evaluate scenarios
    • Developing countermeasures

    Your benefit:

    1. You recognize supply chain strategy implementation risks at an early stage
    2. You prepare for possible challenges with scenarios
    3. You act proactively and prudently to ensure your success

    Sustainability

    Supply chain optimization for a sustainable supply chain

    A sustainably organized supply chain is an important part of the social responsibility that all companies should assume. Legal regulations are also increasingly obliging companies to use our resources responsibly. By minimizing the ecological footprint of your supply chain, you not only meet regulatory obligations, but also save a lot of money in the long term.

    As an independent consulting company, we analyze the resource requirements at all points in your supply chains in a sober and unbiased manner. We support you in reducing it as much as possible through suitable, effective technologies and other measures and thus developing a truly sustainable supply chain.

    Service packages

    • Identify resource consumption
    • Take regulatory requirements into account
    • Anchoring effective technologies in the strategy

    Your benefit:

    1. You ensure the long-term profitability of your supply chain
    2. You design efficient supply chains with reduced emissions
    3. You strengthen your corporate responsibility

    Digital Supply Chain

    Utilize the strategic potential of digital supply chain technologies.

    The use of digital technologies has become a prerequisite for designing competitive and sustainable supply chains – because this is the only way to make short-term, flexible adjustments across all stages of the supply chain without frictional losses. The close relationship and interdependence of all companies involved in the supply chain therefore quickly leads to economic problems for everyone involved when changes occur.

    We support you in making the targeted use of suitable technologies cost-effective. To this end, we develop specific use cases with potential that provide you and your B2B cooperation partners in the supply chain with clear incentives to anchor this technology not only in your supply chain strategy, but also at all links in the chain.

    Service packages

    • Identify economic use cases
    • Select powerful state-of-the-art technologies
    • Shaping process-related and organizational change

    Your benefit:

    1. You increase the transparency and reliability of your processes
    2. You strengthen the performance of your supply chain
    3. You ensure the long-term success of your company

    What is meant by the supply chain?

    The supply chain describes the entire process that is necessary for the creation and delivery of a product or the provision of a service. It therefore begins with the extraction of raw materials and only ends with delivery to the end customer – but refers to the planning, implementation and control of all work steps that are necessary along the way.

    As a definition, the supply chain would thus be described in a holistic sense as the entirety of the extremely complex connections between different companies that are involved as a network in the extraction of raw materials, processing or production, logistics, etc., i.e. in the various processes and activities of value creation. The supply chain is therefore also known as the value chain.

    Why is a supply chain strategy so important?

    A supply chain strategy first systematically examines the structure of a company’s entire supply chain and checks it for long-term, sustainable security, possible weak points and flexibility. The aim of the strategy is then to design the supply chain as a whole in such a way that it is as little susceptible as possible to internal disruptions and reacts flexibly to changing requirements and circumstances (whether internal or external) without any significant consequences for the company itself.

    A suitable supply chain strategy therefore ensures that not all processes collapse in the event of expected – but also unexpected – disruptions to the supply chain and that production in the company can ideally continue unchanged. The aim is therefore to build a high level of supply chain resilience.

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